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Linda Sherman Design - Creative Minds, Great Design, Good Business
We have developed some guidelines, checklists, procedures and forms that will help you to get your ideas, thoughts and/or copy together so we can help you develop high impact marketing materials.

CORPORATE IDENTITY CHECKLIST

Please download the Microsoft Word file, fill it out and email it back to Linda@LShermanDesign.com. Or you may download the PDF and fax it back to us at 301.590.0604.

Please supply us with all of your contact information.

Who are your customers? Professions, age, sex, titles

Top three reasons clients should use your firm (what are the benefits to them?)

What image are you trying to project?
Cutting edge, traditional, moderate, conservative?
Please explain.

What three words come to mind when describing your organization?

Do you have a tag line?

Type of logo
Do you wish to see development of a type logo only, using just your name?
Development of a symbol only?
Development of type and symbol that work together?

What well-known corporate logo appeals to you and why?
Name of organization(s)
I like the logo because:
—The symbol actually represents the what the organization does
—The colors are appropriate to the subject matter (name the colors)
—The logo is abstract, but seems in feeling to represent what the company stands for
—The symbol visually represents the name of the company (ie, the Shell logo)
—I’m not sure, but it makes a positive impression on me

Do you have corporate PMS colors you want to maintain?

The logo will be used on:
1-, 2-, 3- or 4-color materials?
Web, vehicles, trade show exhibits?

How many people will be making the final decision on this logo?
What are their names and titles?

What is your time schedule for the development of the logo itself?
Initial concepts
Revisions
Final logo

Do you want any of the following print collateral designed?

  • Stationery package consisting of letterhead, business card and #10 envelope
  • How many people need business cards?
  • Pocket Folder
  • Small business envelope size brochure
  • Large 8.5” x 11” size brochure. 4, 8, or 12 pages?
  • 9” x 12” envelopes
  • Newsletter template
  • Fax cover sheet template for use with Microsoft Word
  • Letterhead template for use with Microsoft Word
  • Labels that can go through the laser printer
  • Shipping labels
  • Note cards and envelopes
  • CD label design

Quantities of each of the above that you checked. Take into consideration the shelf life of each of these items.

What is the timetable for the print collateral?

Do you have a budget for this project?
Logo:
Print collateral

 
 
 
 
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